As you can see from the above image, this is what the final kit should look like after assembly.
The clip should be installed with the pressure point placed in this direction as shown in the photo above, the CPU core and the pressure point should line up.
this is incorrect
this is correct
Here you can see how I installed the fan shroud, notice its position relative to the clip.
And yes, with the fan blowing towards the heatsink, this is a "professional kit" recommended to us by Alpha for mounting a KT7 motherboard.